flamingo grill advertising campaign linear programming

Flamingo grill advertising campaign linear programming free#

Stated that the exposure rating of 90 and the 4000 new customers reached per ad were reliable for the first 10 television ads. The greatest potential for reaching new customers.ÂĪt this point, the HJ consultants pointed out that the data concerning exposure and reach were only applicable to the first few ads in each medium. As expected, the more expensive television advertisement has the highest exposure effectiveness rating along with Message recall, visual and audio appeal, and so on. It is a function of such things as image, The exposure rating is viewed as a measure of the value of the ad to both existing customers and potential new customers.

In a meeting with Flamingoâ€™s management team, HJ consultants provided the following information about the industry exposure effectiveness rating per ad, theirĮstimate of the number of potential new customers reached per ad, and the cost for each ad: The management team requested HJâ€™s recommendation concerning how the advertising budget should beĭistributed across television, radio, and internet advertisements. Team hired the advertising firm of Haskell and Johnson (HJ). To help plan an advertising campaign for the coming season, Flamingoâ€™s management The Flamingo Grill is an upscale restaurant located in St. Pretzel Sugar Ted Mass.OPSY-5315-Module B â€“ Linear Programming Applications in Operations Management/Case Study #4: Planning an Advertising Campaign Sirius & Pretzel, Lucky Dog Pet Grocery & Bakeryġ. Arbor Court Retirement Community at AlvamarĢ. Meadowlark Estates Gracious Retirement Livingħ. Kirsten Wondra, Corpus Christi Catholic Schoolħ. Bill DeWitt, Lawrence College & Career Academyĥ. Bert Nash Community Mental Health CenterĢ. University of Kansas Natural History Museumĥ. Place to Take an Out-of-Towner (free attraction)Ĥ. Return of the Pollinators outside Spencer Museum of Artģ. Restoration, Van Go mural at 31st Street Baker Wetlands underpassĩ. Celebration of Cultures in Massachusetts St. East Lawrence Waltz (Hobbs Park Stadium) mural by Dave Lowenstein and othersĦ. Good Standing Amidst the Powers that Be Mural (Cottin's Hardware) by Ardys Ramberg and Missy McCoyģ. Lawrence Humane Society Fur Ball Variety Showġ. Festival of Trees, O'Connell Children's Shelterĩ. Art in the Park, The Lawrence Art Guildģ. Friends of Hidden Valley/Lawrence Hidden Valley Campġ. Loving Paws Animal Therapy Program, Inc.Ĩ. Big Brothers, Big Sisters of Douglas Countyĩ. AARP Tax Aid Program through Senior Resource CenterĤ. Senior Resource Center for Douglas Countyĩ. Bert Nash Community Mental Health CenterĦ.

East Lawrence Wine Academy & Tasting RoomĤ. Downtown Lawrence Crescent Moon Winery Tasting Roomħ. Eddie the Eagle, Veritas Christian School Indians, Haskell Indian Nations UniversityĨ. Freddy Cougar, Billy Mills Middle Schoolħ. Janine Colter, Lawrence, Kansas Juneteenthġ0. Erica Hill, USD 497 Board President/LMH EndowmentĦ. Ursula Minor, NAACP Lawrence, KS BranchĤ. Demetrius Kemp, Back 2 School Douglas CountyĢ. Andrew Nussbaum, USD 497 School Board MemberĬommunity Leader-Racial Justice/Equity issuesġ.

Flamingo grill advertising campaign linear programming free#

Daniel Schoettmer, Free State High School Soccer Coachġ0. Bill DeWitt, Lawrence College and Career Centerĩ. Megan Stuke, The Willow Domestic Violence Centerĥ. Elizabeth Keever, Just Food/Heartland Community Health CenterĢ. Heidi York, The Willow Domestic Violence Centerġ0. Jennifer Donnelly, The Lawrence Arts Centerħ. Wendy Smith, Heartland Community Health CenterĤ. Rosie Robertson, Solomon & AssociatesĪdministrative Assistant- nonprofits/gov./groupsġ. Haley Patterson, Bridge Haven Memory CareĨ. Cory Murphy, Clinton Parkway Animal Hospitalĥ. Candi Williams, Wakarusa Veterinary Hospitalĥ. Need to get in touch? Email us at in Best of Lawrence advertising? Contact Assistantģ. Additional magazines can be picked up at the Journal-World office - 1035 N 3rd St, Ste 101-B during normal office hours (Monday-Friday 8 am - 5 PM). The Best of Lawrence results magazine will be included in the Journal-World on Sunday, September 4.